Advertising Disclosure

Last updated: 12 January 2026

Our Commitment to Transparency

At Ferndale, we believe in complete transparency about our business relationships and how our website operates. This advertising disclosure explains any financial relationships, affiliate partnerships, and advertising practices that may exist on our website.

We want you to understand when content may be influenced by business relationships so you can make informed decisions. Your trust is important to us, and we're committed to maintaining it through honest communication.

This disclosure is made in accordance with the requirements of the Federal Trade Commission (FTC) and UK advertising standards to ensure transparency in our business practices.

Affiliate Relationships

What Are Affiliate Relationships?

Affiliate relationships are business arrangements where we may receive compensation when you purchase products or services through links on our website. This means that if you click on certain links and make a purchase, we may earn a commission at no additional cost to you.

These relationships help support our business and allow us to continue providing valuable content and services to our community.

Our Affiliate Partnerships

We may participate in affiliate programs with companies whose products or services we believe could benefit our clients. This might include:

  • • Cleaning product manufacturers and suppliers
  • • Home organization and storage solutions
  • • Professional equipment and tools we use or recommend
  • • Related home service providers
  • • Educational resources about cleaning and home maintenance

When applicable, affiliate links will be clearly identified so you know when a recommendation may result in compensation to us.

How We Earn Commissions

If we participate in affiliate programs, here's how they work:

  • • You click on an affiliate link on our website
  • • You're directed to the partner's website
  • • If you make a purchase, we may receive a small commission
  • • The commission comes from the seller, not from you
  • • You pay the same price as you would without using our link

These commissions help support our business operations and allow us to continue providing quality services and information.

Our Recommendation Policy

While we may benefit financially from some recommendations, we maintain strict standards:

  • • We only recommend products or services we genuinely believe have value
  • • Financial compensation does not influence the honesty of our opinions
  • • We base recommendations on quality, reliability, and relevance to our clients
  • • We disclose affiliate relationships clearly when making recommendations
  • • We regularly review our recommendations to ensure they remain appropriate

Your Choice Matters

You are never obligated to use any affiliate links or purchase recommended products. Our recommendations are provided for your convenience and information. You're always free to search for and purchase products through any means you prefer.

Sponsored Content and Paid Promotions

What Is Sponsored Content?

Sponsored content refers to material that has been paid for by a third party. This might include blog posts, articles, or other content created in partnership with brands or companies.

If we publish sponsored content, it will always be clearly labeled as such, using terms like "Sponsored," "Paid Partnership," or "Advertisement."

Our Sponsored Content Standards

When working with sponsors, we maintain editorial integrity:

  • • All sponsored content is clearly identified and labeled
  • • We only partner with brands that align with our values
  • • Sponsors don't control our editorial opinions or honest reviews
  • • We maintain the right to decline sponsorship opportunities
  • • Sponsored content must provide genuine value to our audience
  • • We distinguish between sponsored and organic content

Brand Partnerships

We may form partnerships with brands in the cleaning and home services industry. These partnerships might involve:

  • • Product reviews or demonstrations
  • • Educational content about cleaning techniques
  • • Special offers or promotions for our clients
  • • Joint marketing initiatives

All such partnerships will be disclosed, and our honest opinions will not be compromised by these relationships.

Content Authenticity

Whether content is sponsored or not, we commit to:

  • • Providing accurate, truthful information
  • • Sharing genuine experiences and opinions
  • • Disclosing both advantages and limitations honestly
  • • Maintaining our professional standards and credibility

Third-Party Advertising

Display Advertising Networks

We may use third-party advertising networks to display advertisements on our website. These networks may include:

  • • Google AdSense or similar advertising platforms
  • • Programmatic advertising networks
  • • Contextual advertising services

These advertisements are typically based on the content of our pages and may also use cookies to show you relevant ads based on your browsing behaviour across different websites.

Behavioural Targeting and Cookies

Third-party advertisers may use cookies and similar technologies to:

  • • Track your browsing activity across websites
  • • Build a profile of your interests
  • • Show you targeted advertisements
  • • Measure advertising effectiveness

For more information about how cookies work and how to manage them, please see our Cookie Policy.

Data Collection for Advertising

Third-party advertising partners may collect information including:

  • • Pages you visit on our website
  • • Time spent on different pages
  • • Links you click
  • • Your IP address and general location
  • • Browser and device information

This information is collected by the advertising networks, not directly by Ferndale. These networks have their own privacy policies governing how they use data.

Ad Personalization Practices

Personalized advertising aims to show you ads that match your interests. This practice involves:

  • • Analyzing your browsing patterns
  • • Identifying topics you're interested in
  • • Selecting relevant advertisements
  • • Measuring how you interact with ads

You have control over personalized advertising through your browser settings and advertising preference tools.

Your Rights and Controls

Managing Advertisement Preferences

You have several options for controlling the advertisements you see:

  • • Use your browser settings to block or limit cookies
  • • Visit advertising preference centres to opt out of personalized ads
  • • Install browser extensions that block advertisements
  • • Use privacy-focused browsers with built-in ad blocking
  • • Adjust cookie preferences through our Cookie Policy page

Opt-Out Procedures

To opt out of personalized advertising:

  • • Visit industry opt-out pages like the Digital Advertising Alliance
  • • Use Google's ad settings to control Google advertising
  • • Enable "Do Not Track" features in your browser
  • • Clear your cookies regularly

Please note that opting out of personalized ads doesn't mean you won't see any ads, but the ads you see will be less relevant to your interests.

Data Rights Under Privacy Regulations

Under data protection regulations such as GDPR, you have rights regarding data collected for advertising purposes:

  • • Right to know what data is collected about you
  • • Right to access your personal data
  • • Right to request deletion of your data
  • • Right to object to data processing for marketing
  • • Right to withdraw consent at any time

For more information about your data rights, see our Privacy Policy.

Contact Us About Advertising

If you have questions or concerns about advertising on our website, data collection for advertising purposes, or would like to exercise your rights, please contact us using the information at the bottom of this page.

Important Disclaimer

The existence of advertising relationships or financial compensation does not influence the independence of our core cleaning services or our commitment to client satisfaction. Our primary business is providing quality cleaning services to Cardiff residents.

Any recommendations, endorsements, or reviews reflect our genuine opinions and experiences. We maintain editorial independence and will always prioritize transparency and honesty in all communications with our clients.

If you have any questions or concerns about our advertising disclosure or business relationships, we encourage you to contact us directly.

Questions About Our Advertising Practices?

If you have questions about this advertising disclosure or our business relationships, please contact us:

Email

Use our contact form

Phone

+44 29 2034 5817

Address

67 High Street, Cardiff CF10 1PU