Privacy Policy
Last updated: 12 January 2026
Contact Information
Ferndale
67 High Street
Cardiff CF10 1PU
Phone: +44 29 2034 5817
Our Commitment to Your Privacy
At Ferndale, we understand that inviting a cleaning service into your home requires trust. Part of that trust is knowing that your personal information is handled with care and respect. This privacy policy explains what information we collect, why we collect it, and how we protect it.
We believe in transparency. If you have any questions about how we handle your data, please don't hesitate to get in touch with us.
Information We Collect
Information You Provide Directly
When you contact us or use our services, you may provide us with personal information including:
- • Your name and contact details (email address, phone number)
- • Your home address and access information for service delivery
- • Details about your cleaning requirements and preferences
- • Payment information for processing service fees
- • Any specific requests or concerns you share with us
We only collect information that's necessary to provide our services effectively and communicate with you about them.
Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies:
- • Your IP address and general location information
- • Browser type and device information
- • Pages you visit on our website and how you interact with them
- • Date and time of your visits
- • Referring website or source that brought you to our site
This information helps us understand how people use our website and improve the experience. You can control cookie preferences through our Cookie Policy page.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- • Contract Performance: To provide the cleaning services you've requested
- • Legitimate Interests: To improve our services and communicate about them
- • Consent: For marketing communications and certain cookies (which you can withdraw at any time)
- • Legal Obligations: To comply with accounting, tax, and other legal requirements
How We Use Your Information
Primary Purposes
Service Delivery
We use your information to schedule appointments, coordinate with our cleaning team, access your property safely, and deliver the service you've requested. This is the core reason we collect your data.
Communication
We'll contact you about appointment confirmations, any schedule changes, service updates, and to respond to your questions. We may also send service-related reminders or important updates about our business.
Payment Processing
Your payment information is used to process fees for our services. We work with secure payment processors and don't store complete payment card details on our systems.
Service Improvement
We analyse feedback and usage patterns to understand what's working well and what we can improve. This helps us provide better service to all our clients.
Marketing Communications
With your consent, we may send you information about our services, special offers, or useful tips. You can opt out of marketing communications at any time by contacting us or using the unsubscribe link in our emails.
We don't sell or rent your information to third parties for their marketing purposes.
Sharing Your Information
We share your personal information only in limited circumstances:
Service Providers
We work with trusted service providers who help us operate our business, such as payment processors, scheduling systems, and website hosting. These providers only access the information needed to perform their specific functions and are contractually obligated to keep it confidential.
Legal Requirements
We may disclose your information if required by law, court order, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers
If our business is sold or merged with another company, your information may be transferred as part of that transaction. We would notify you of any such change in ownership or control of your personal data.
We do not sell, trade, or otherwise transfer your personal information to outside parties for their own use without your explicit consent.
How We Protect Your Information
Security Measures
We take the security of your personal information seriously and implement appropriate technical and organizational measures:
- • Secure data storage with encryption for sensitive information
- • Regular security assessments and updates to our systems
- • Access controls ensuring only authorized personnel can access your data
- • Secure payment processing through PCI-compliant providers
- • Regular staff training on data protection and privacy practices
Data Retention
We keep your personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law:
- • Active client records are maintained while you use our services
- • Financial records are kept for the period required by tax and accounting regulations
- • Marketing preferences are retained until you withdraw consent
- • Website analytics data is retained according to our cookie policy settings
When information is no longer needed, we securely delete or anonymize it.
Breach Notification
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant authorities as required by law, explaining what happened and what steps we're taking to address it.
Your Rights
Under data protection law, you have several rights regarding your personal information. We respect these rights and will respond to your requests promptly:
Right to Access
You can request a copy of the personal information we hold about you. We'll provide this free of charge in most cases, usually within one month.
Right to Rectification
If any information we hold about you is inaccurate or incomplete, you have the right to have it corrected. Just let us know and we'll update it promptly.
Right to Erasure
You can request that we delete your personal information in certain circumstances, such as when it's no longer necessary for the purposes it was collected or if you withdraw consent.
Right to Data Portability
You can request your personal data in a structured, commonly used format that can be transferred to another service provider.
Right to Object
You can object to processing of your personal data for direct marketing purposes at any time. You can also object to processing based on legitimate interests in certain circumstances.
Right to Restrict Processing
In certain situations, you can ask us to temporarily restrict how we use your data while we address your concerns or verify information.
To exercise any of these rights:
Contact us using the details at the bottom of this page. We'll need to verify your identity before processing your request, and we'll respond within one month in most cases.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- • Avoid filling out contact forms, account registrations, or any data-submitting features
- • Disable cookies through your browser settings (see our Cookie Policy for more details)
- • Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided below. We will process your request promptly.
Please note that if you choose not to provide certain information, we may not be able to deliver our services to you, but you're welcome to browse our website and learn about what we offer.
Children's Privacy
Our services are intended for adults. We do not knowingly collect personal information from children under 16 years of age. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.
Third-Party Websites
Our website may contain links to other websites for your convenience and information. We're not responsible for the privacy practices of these external sites. When you leave our website, we encourage you to read the privacy policies of any site you visit.
Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we'll update the "Last updated" date at the top of this page and may notify you through other means, such as email or a notice on our website.
We encourage you to review this policy periodically to stay informed about how we protect your information.
Questions or Concerns?
If you have any questions about this privacy policy, how we handle your personal information, or would like to exercise your rights, please contact us:
We aim to respond to all privacy-related inquiries within one month. If your request is complex or we receive multiple requests, we may extend this period and will let you know.